EH Smith is one of the UK’s largest builders’ merchants. Founded in 1922, the family-run business has grown to operate ten branches across the Midlands and South East. Priding themselves on their excellent customer service and competitive trade prices, they deliver a vast range of building materials, including bricks, timber, civils, tools, decorative aggregates and other landscaping products.
With over 100 years of experience, the specialist knowledge EH Smith brings to the construction industry is second to none. The products and services they offer enable tradespeople and DIY enthusiasts to bring their projects to life, whether it’s home improvements or large-scale construction developments.
Having supported EH Smith for over a decade, we wanted to showcase our partnership and how we help them maintain their status as one of the largest builders’ merchants in the UK.
The Challenge: Meeting Ongoing Demand for Landscaping Products
A key challenge EH Smith continues to face and overcome during its century-long success is its ability to adapt to the market and find ways to grow. For landscaping products, EH Smith must also constantly balance several priorities:
- Supplying visually appealing, premium aggregates that customers want and trust
- Maintaining a consistent stock of popular lines
- Delivering excellent customer service
- Offering a range of products at competitive prices
- Providing products that perform well in both retail and trade landscaping projects
Operating across a wide branch network, EH Smith needs a dependable supplier capable of delivering consistent, high-quality materials, ensuring their customers can complete outdoor and landscaping projects with confidence.
The Solution: Strengthening EH Smith’s Decorative Aggregate Range
Part of EH Smith’s long-standing success comes from our decade-long partnership with them.
During our partnership, we’ve supplied EH Smith with a carefully selected range of our decorative aggregates to support their customer base of landscape professionals and DIYers. Our partnership includes supplying a number of popular decorative aggregates, including:
- Blue and Plum Slates, Cotswold Chippings and Golden Flint – ideal for large-scale decorative landscaping
- Scottish Pebbles, Cobbles and Boulders and Oyseter Pebbles – well suited for borders and stylish water features
- Black Ice, Ice Blue and Flamingo decorative aggregates – premium decorative aggregates for a high-end finish
To support their in-branch sales, we also provide eye-catching POS displays, helping to showcase products clearly and inspire customers with landscaping ideas. Our POS display at the Cannock branch demonstrates how effective merchandising can help highlight decorative aggregates and make product selection easier for customers.
The Results: A Strong and Lasting Supplier Partnership
The long-standing partnership with EH Smith has helped deliver strong results:
- Over 10 years of successful supplier partnership
- Popular decorative aggregate ranges are stocked across branches
- Supplying high-selling products, including the very popular Flamingo, Black Ice and Ice Blue
- Enhanced in-branch merchandising through POS displays
“We’ve been a proud supplier of Long Rake Spar for over 10 years. We supply their lovely range of Blue Slates and Plum Slates, which are ideal for borders. We also supply their Scottish Pebbles and Polar Ice Chippings, perfect for borders and planters. Our top sellers from Long Rake Spar are their Black Ice and Ice Blue, a great solution for transforming gardens and driveways.
– Suzy Jones, Hard Landscaping Product Leader, EH Smith
We’d like to thank EH Smith for supplying the quotes, and we look forward to continuing our partnership for many more years to come.
