Tippers is a family-run builders’ merchant that has supplied building materials to trade and DIY customers across the Midlands for over 100 years. Since opening its first branch in 1916, the business has grown to operate across multiple locations across the Midlands.
Offering a broad range of products, from bricks, cement and insulation to landscaping materials and decorative aggregates, Tippers focuses on delivering quality products, competitive pricing and knowledgeable service to support builders, landscapers and contractors with their projects.
Tippers Needed a Dependable Supplier
As Tippers looked to grow their presence in the decorative aggregates market, they required a supplier they could rely on to provide them with both high-quality products and the marketing support needed to promote them effectively in branch and online.
A Seamless Partnership Transition
We began our partnership with Tippers in 2025, with initial discussions focusing on the challenges they were facing and how our products and service offering could overcome them.
We worked closely with Tippers to ensure the changeover to a new decorative aggregates supplier was smooth and fully supported.
Our partnership included:
Digital marketing support
We supplied high-quality imagery for the Tippers website, giving customers a clearer view of available products when browsing online.
In-branch merchandising
We collaborated with the Tippers team to develop display units that showcased our decorative aggregates clearly in their branch environments – helping customers visualise products and make more informed purchasing decisions.
Customer sampling tools
Sample boxes were produced to allow customers to see and compare the range of decorative aggregates available before purchasing. Again, this supported both trade and retail decision-making.
Ongoing partnership management
Throughout the supplier transition, our team provided consistent support to ensure product availability, merchandising implementation and marketing assets were delivered when Tippers needed them.
A Partnership with a Bright Future
Our partnership delivered immediate benefits for Tippers, ensuring the transition to a new aggregates supplier was smooth and well-supported – quickly removing any doubts, concerns and risks they had about switching to a new supplier.
- Seamless supplier transition with minimal disruption
- Enhanced in-store product displays to support customer engagement
- Improved online product presentation through dedicated image galleries
- Better customer experience with physical sample boxes
But don’t just take our word for it. See what the Tippers team had to say…
“The marketing support we received from Long Rake Spar has been fantastic. We’ve worked together on display units for our branches, image galleries for our website, and sample boxes for our customers. We look forward to working more closely with Long Rake Spar going forward.”
– Daniel Broadhead, Marketing Manager at Tippers.
“We’ve recently changed our decorative aggregates supplier over to Long Rake Spar. It’s been a seamless transition, we’ve had constant support, and it couldn’t have gone any better.”– Bailey Woodhams, Concrete and Aggregate Manager at Tippers Precision Concrete
We’d like to thank Tippers for supplying the quotes, and we look forward to continuing our partnership for many more years to come.
