More than decorative aggregates. Support that helps merchants sell.
For over 150 years, Long Rake Spar has supplied decorative aggregates. Today, we do far more than deliver stock. Our marketers and sales representatives work alongside builders’ merchants to drive sales.
Our Merchant Support
Save time with ready-to-use product data
Go to Section
Click HerePromote with support that works
Go to Section
Click HereSee the results for yourself
Go to section
Click HereTalk to our team
Make product information work harder
Stop chasing suppliers for the detail. Our product data is accurate, consistent and ready to use, so you can list faster and sell with confidence.
- Specifications and descriptions in a consistent format
- Technical data sheets for the questions customers ask
- Professional and lifestyle imagery ready for your website
One source of truth through Data Yard. We were first to go live, and we’re still the only decorative aggregates supplier on the platform. Your listings stay accurate with less effort.
Faster setup. Better listings. More confident customers. Chat to our team today
Marketing support that helps you promote and sell
Our Chartered Marketer-led team works alongside you, and created our merchant marketing pack so you can promote the range without starting from scratch.
- Brochures and point-of-sale material to bring displays to life
- Digital content for your website and social channels
- Samples and launch and promotion support
- Staff product training so your team sells with confidence
Help beyond the brochure
- Stockist Locator: sends customers your way, with your contact details
- Gravel calculator: customers arrive knowing how much they need
- Category specialists and dedicated account support: help choosing the right range for your customers
- Seven new product lines in 2026
Online Tools that bring customers to you
Stockist Locator: upgraded to refer customers to merchants, with full contact details where available
Gravel calculator: helps customers estimate how much aggregate they need, so they come to you ready to buy
Meet your Marketing Partner
Meet your marketing partner: Tammy Tidmarsh
Head of Marketing and Chartered Marketer, with over 25 years’ experience in brand strategy, creative content and marketing leadership.
“Our marketing support is built around what merchants actually need: clear information, strong content and practical tools that help products sell.”
See the results for yourself
How J W Grant grew decorative aggregate sales by 86%
One of Scotland’s leading independent merchants wanted to make decorative aggregates a standout category.
A premium in-store display, marketing assets and staff training, backed by a clear growth strategy, delivered 86% year-on-year growth, stronger repeat business and new landscapers through the door.
“The new display was a game-changer. It brought the range to life for customers.”
Andrew McLellan, Director, J W Grant
Take a closer look at what goes on behind the scenes at Long Rake Spar Ltd
Let’s talk about your range
Whether you want to improve your product listings, refresh your display or explore new lines, our team is ready to help.
Already a customer?
Log in or Register to our LRS Hub for your resources and assets.
New to Long Rake Spar?
Chat with our team about your merchant needs and assess where there is areas of opportunity.