Shane McCormick Appointed LRS National Sales Director to Drive Strategic Growth and Customer Engagement
Long Rake Spar has announced the appointment of Shane McCormick as National Sales Director.
Shane has held the post of National Sales Manager at LRS since joining the organisation in 2023 and on the 1st of May 2025, he was appointed Director of the UK-leading decorative aggregate supplier.
In his new role, Shane will lead the company’s sales strategy, set key business objectives and build strong, collaborative relationships with both new and existing customers. His appointment marks a strategic step forward in strengthening the company’s commitment to sustainable growth and market leadership.
With this leadership addition, Long Rake Spar aims to provide enhanced support to both the external and internal sales teams, as well as to the Board of Directors. Shane’s leadership will play a pivotal role in reinforcing the company’s focus on three core pillars: strategic development, people growth, and employee engagement.
“We are delighted to welcome Shane to the senior leadership team,” said Trevor Broadhurst, LRS Owner/Managing Director. “His expertise and vision will be instrumental in laying the groundwork for continued success and innovation in our business.”
This appointment underscores Long Rake Spar’s commitment to investing in leadership that drives not only commercial performance but also a culture of continuous improvement and engagement across the organisation.
