Continuously developing their dynamic product range is key to Dorset Soils and Aggregates’ success as a landscaping supplier, with the team regularly trialling new products and responding quickly to market trends and changes. Dorset Soils have moved from strength to strength as a local decorative aggregate supplier to become one of the largest Long Rake Spar stockists in the South West. Year on year Dorset Soils see an average increase of 15% growth in decorative aggregate sales and this year they asked the Long Rake merchandising team to assist in improving their customer offering.
At their Ferndown depot on the outskirts of Bournemouth, Dorset Soils stock an unrivalled range of decorative aggregates and hard landscaping products. To help shoppers find the right product for their project they have an interactive aggregates area where customers can touch and pick up products to get a true feel for them before purchasing. Each product is accompanied by specially designed A4 point of sale boards that feature essential information and inspirational images.
Customers can also find helpful buying hints and tips for use on product and category boards that are displayed above pallets.
What Dorset Soils and Aggregates have to say about Long Rake Spar merchandising –
“Long Rake Spar has been a continual supplier of our vast decorative stone range at our Stone Zone branches. Each decorative stone product has a durable and informative sign above it to showcase its uses and benefits. This merchandising has helped our customers make the best decision for their garden or landscaping project as it also comes complete with technical specifications and helpful information such as whether the stones are fish friendly and if they are suitable for driveways. These signs also advise the depth and coverage to help customers purchase the correct amount of stone. This helps us, as it allows our customer advisors to focus on processing the sale with the confidence that our customers have selected the right product for them.
Long Rake Spar has also supplied us with a stand to showcase many different decorative stones in small compartments. We use this inside our stores for customers to look at and then take away clean, dry samples if they wish.”
Good merchandising is pivotal in driving sales and, as in the testimonial above, is key in aiding customer services / sales staff in their roles; allowing them to get on and look after customers to the highest degree. We have been glad to be able to introduce our merchandising to this successful business and are pleased that this has helped their customers and staff alike.
We’d like to wish the team at Dorset Soils and Aggregates a huge congratulations!